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Rethinking Marketing

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This book explains key business concpets throught comprehensive models and frameworks. The case studies selected to illustrate these concepts are drwan from a broad spectrum of Asian business, many of wich are Asia's leading compainies. The diversity of industries covered and the different country environments will help to facilitate in-depth and broad-based discussions, so that readers will have a greater understanding of the complexities of running business in this region.

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Ketersediaan

180328

658.81 KOT r

Tersedia

Informasi Detail

Judul Seri

Sustainable Market-ing Enterprise in Asia

No. Panggil

658.81 KOT r

Penerbit

Singapore : Pearson Education Limited., 2003

Deskripsi Fisik

xii, 224hlm.; 24.5cm

Bahasa

Bahasa Inggris

ISBN/ISSN

0-13-049931-5

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen
Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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